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Strategic Marketing and Communication

About Strategic Marketing and Communications

The Strategic Marketing and Communications Division is crucial in ensuring that the USIU-Africa brand is consistent across the university.

The office exists to help the institution achieve its core business and is therefore the strategic partner to all academic and administrative units.

Through strategic communications, marketing and public relations activities, the overall functions of the department are;

To uphold the university’s reputation and promote its values both internally and externally.
To raise awareness of the university whilst drawing attention to the impact our alumni, faculty, students and staff are making locally and internationally.
Provide strategic marketing and communications advice, guidance and support to academic and admistrative units, research institutes and other units, as required and prioritised, to help achieve their agreed contributions to meeting the University’s objectives, including income generation, and to inform their planning

Meet the Team

Irene Onacha
Director, Strategic Marketing and Communications
Tel: +254 730 116 562
Email: ionacha@usiu.ac.ke

Taigu Muchiri
Principal Marketing & Communications Officer - External Communications
Tel: +254 730 116 585
Email: tmuchiri@usiu.ac.ke

Principal Marketing & Communications Officer - Internal Communications
Tel: +254 730 116 620
Email:

John Sande
Senior Digital Marketing Officer
Tel: +254-730 116 237
Email: jsande@usiu.ac.ke

Joseph Wanjara
Senior Creative Graphic Designer
Tel: +254 730 116 420
Email: jwanjara@usiu.ac.ke

Diana Meso
Marketing & Communications Officer
Tel: +254 730 116 307
Email: dmeso@usiu.ac.ke

Communications and PR

Internal Communications

Internal Communications encompasses the effective delivery of information and corporate communications to USIU-Africa faculty, staff and students and its external publics. Specifically, this entails the co-ordination of corporate communications through a range of channels to ensure ease of access, clarity and consistency, as well establishing, maintaining and continually improves a joined up, proactive and effective internal communications process within USIU-Africa.

External Communications

External Communication aims to facilitate and disseminate information between the university and other members of the public including media, parents/guardians and the general public through various suitable channels such as advertising, press statements, press releases with a mix of both traditional and new media.

Download CTW policy

Brand Guidelines

The purpose of USIU-Africa’s brand guideline is to set the institution apart from other brands. Guided by the Marketing and Communications department, approval to use the University logo must be sort and procedures stipulated in the brand guidelines adhered to.

Download brand guideline

Download USIU-Africa logo

Design Studio

The University’s Design Studio, provides a professional design service for members of the University. Whether it is a poster, leaflet, newsletter or brochure, we aim to deliver a creative, clear and cost-effective solution to your communication requirements.

Quick links

Institutional Research Department

Institutional Research Office

The institutional Research Office under the University Advancement exists mainly to provide a central repository of information and analysis support center for planning, management, and assessment activities of the university and its community.

Mission, Vision and Objectives

The vision of the office of Institutional research is to be a one-stop information and data center for the University community: to ensure that the university community has access to useful and reliable information required to facilitate the attainment of its mission.

The mission of the institutional research is to collect, organize, analyze and interpret institutional data to support university decision making, strategic planning and policy formulation.

The objective of the Office of Institutional Research is to promote the use of evidence based research for decision-making towards achieving the mission of the University through accurate, timely, tailored research/surveys to suit the diverse audiences.

Optimal Operation of an Institutional Research OfficeInstitutional Data

The institutional data comprises of;

Student Enrollment Data

Employee Data and departmental profiles

School profiles

Retention Rates

Graduation Rates

Students Full Time Equivalents (FTE)

Student Faculty Ratios

Fact books- reference documents for the campus with student, faculty, financial, sport activities, diversity and other institutional data.

Fact sheets- are one page documents on admissions, enrollment, degrees, faculty/staff and other topics of interest to the campus.

Five year trend Analysis Book

Asset statistics

Conduct assessment studies, retention studies, tracer studies, program effectiveness studies, etc.

Support academic unit assessment through instrument development, analysis, and interpretation

Serve as liaison between the university and CUE data submission

Report institutional data pertaining to student enrollment and characteristics, faculty and staff, academic programs, and physical space

Prepare and communicate institutional studies in such areas as academic assessment, student enrollment, retention and graduation, faculty salary and staffing, and comparative studies

Serve as research consultants and assist in interpretation and analysis of University statistical information by participating in internal and external committees and to guide appropriate use

Provide support for continuous improvement assessment activities

Maintain historical data for trend analysis

The Office of Institutional Research strives to support a "culture of evidence" at the College, where the processes of evaluation, planning and change are supported by valid and reliable information.

1. Housing Institutional Data

Admission & Enrollment Data

Maintaining a profile of admitted students, and a detailed listing of student majors and course enrollments by department or program, gender, nationality,

Analyzing data and creating reports on applications, applicants and enrolled students
Managing regular data gatherings and providing regular reports for the management and units
Providing data for university ranking surveys
Managing CEU's online course evaluation system, CoursEval, and creating related reports
Creating, managing and analyzing surveys for different units
maintains a data warehouse containing longitudinal information on students, academic programs and personnel
prepares descriptive and analytical reports for use by campus policy-makers and policy-making bodies (e.g., the annual Institutional Profile), and maintains web sites to disseminate these materials
represents the College at national, regional and CUNY assessment and institutional research events and forums

IR office also serves other external parties through submission of data.

Key Contacts:

Principal Institutional Research Officer
+254 730 116 105
Research Analyst
+254 730 116 619