Guest Speaker Session - Commercial Negotiation in Media


United States International University - Africa, through the Chandaria School of Business invites you to a Guest Speaker session by Jean Mutheu on "Commercial Negotiation in Media. This session is a continuation of our efforts to ensure that the campus community and our partners are appraised on topical issues.

When: Thursday, July 27, 2023
Time: 1.20pm to 3.00pm (East Africa Time)
Topic: “Commercial Negotiation in Media”

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Commercial Negotiation in Media
Commercial negotiation in the media industry is a multifaceted process that requires a deep understanding of the industry's unique dynamics and the ability to adapt to rapidly changing trends. Our guest speaker will provide valuable insights and strategies to help us master the art of negotiation in this dynamic landscape. These lessons will be in creating mutually beneficial agreements, foster strategic partnerships, and drive growth in the media industry..

Lecture Speaker
Our Speaker:-

Jimmy Nzivo is a highly accomplished Commercial Manager in the Kenyan media industry having worked at Nation Media Group Plc. and currently at Standard Media Group PLC. With a proven track record of success, Jimmy is known for driving sales, revenue enhancement and project management while prioritizing client satisfaction. His exceptional communication and organizational skills enable him to deliver persuasive presentations, provide comprehensive reports to top management, and negotiate effectively.

Jimmy's strong organizational abilities, time management expertise, and meticulous attention to detail ensure the success and growth of his business ventures. He possesses valuable proficiency in evaluating commercial risk, and interpreting contract terms, and excels in areas such as business planning, relationship management, cross-functional team management, and growth strategy development.

Jimmy holds an MBA in Strategic Management and a BCom degree in Sales and Marketing, which further strengthens his industry knowledge and professional capabilities. As a speaker, he offers insights into the intricacies of commercial negotiation within the media industry. His wealth of knowledge and practical experience make him an indispensable resource for students seeking a deeper understanding of this dynamic field.



  •   Jul 27, 2023 1:30 PM - 3:00 PM


  •   USIU-Africa, BS5, Chandaria Schooll of Business