By Daisy Atino

The Department of Media and Communications together with the Journalism Club and USIU-Africa Radio organized the inaugural media day event where different media personalities, media brands and organizations were invited on campus to interact and engage with students and faculty.

The theme of the event was ‘Journalism in the digital age’ and the main purpose of the event was to create a forum where the Communication students could meet, explore, learn from and engage with established media personalities and media houses. The day was also a platform for the School of Communication and Creative Arts to create links with the media industry, so that the students’ academic experience can be improved through out of class media experiences that boost their understanding and appreciation of the industry.

During the event, the students in attendance had a chance to engage with their peers from various universities, including Africa Nazarene University, Daystar University, St Paul’s University, KCA University, Riara University, Mahanaim College, Ruaraka High School and Davasha Media Academy. Some of the media houses present for the event were Media brands in attendance included; Mediamax Digital and K24plus, Capital FM, Media Council, Afripods, Baraza Media Lab, GBS TV, and the Standard Media Group.

The event was divided into two sections, a panel session that happened in the morning at the auditorium, where the Vice Chancellor, Prof. Ensign gave the keynote address, followed by a screening of two student-produced films. Media personalities in attendance included: Rachel Ombaka, Martin Munene, Daniel Mule, Willis Raburu, Nimrat Kaur, Neville Musya, Esther Masaa, Eugene Mbugua, Corazon Sefu, Julie Waiganjo, Maureen Okore and Patricia Ndede.
The second part of the event was an outdoor exhibition in collaboration with Wave360 Africa, which featured performances from the Music Club and the current Mr. and Miss USIU-Africa.