By Justice Masime

Last week, the AIESEC club in conjunction with the Placement and Career Service (PACS) took AIESEC members through a session on personal branding. AIESEC, being one of the biggest proponents of youth leadership, was glad to welcome the Careers Office to deliver an informative talk on the importance of having a personal brand.

While representing the essence of AIESEC as an organization, PACS’ own Justice Masime (also a member of the AIESEC club) tackled what it meant to have a personal brand together with the relevance and characteristics of a strong brand. He engaged the students in identifying different media personalities, asking them to share their perspectives on the ideals or essence they represent.

The students understood the idea behind personal branding as the awareness of the nature and needs of the relationships you form. He encouraged the students to get the most out of their college experience by dedicating time to building their networks and taking advantage of every opportunity to tell their stories; as a means of developing and honing their transferable skills.

The speaker was also keen to point out Mr. USIU-Africa, Koshesayi Kachambwa, and applauded him for being a role model to the students. Koshesayi delivered some key insights on how the brand he embodies had impacted his life and immediate community.