#ValueForYourDreams: Joel Chacha, Public Relations Expert

By the Alumni Relations Office

Joel has over a decade experience in the communications industry, over the years, he has cemented his reputation as one of the leading public relations consultants in East Africa with an enviable reputation for quality, innovation and delivery.

His work reputation has been critically acclaimed - and has earned him major industry awards including the Superior Achievement in Brand Building award for the launch of Kenya Airways maiden flight to New York, Best Media Relations Campaign and Best Overall PR Campaign of the year for the launch of mVisa into the Kenyan market.

His unparalleled experience has seen him get appointed in both the Public Relations Society of Kenya (PRSK) where he chairs the Media Relations Expert Advisory Panel and the Marketing Society of Kenya (MSK) where he serves as a judge, Chair of the Marketing and Gala Committee and at MSK board where he was recently elected as a Corporate Member Representative.

Joel has a firm grasp of the interplay between public relations and media relations. Having seen the gaps in the industry first hand within the newsroom, he ventured into PR with the sole purpose of delivering results-oriented PR strategies and plans tailor-made to suit the newsroom needs.

He counsels clients on how to manage crises. He specializes in analyzing an organization’s potential for vulnerability through a special crisis prevention audit. He has helped brands such as Safaricom, Kenya Airways, Coca-Cola Beverages Africa, Telkom, Bolt and Procter and Gamble navigate through crises strategically and skillfully making their reputations even stronger than they were before.

Joel has a track record of success in leveraging best-in-class communications to help companies differentiate and distinguish themselves and enhance their credibility. His industry work and experience include I&M Bank, Alliance for a Green Revolution in Africa (AGRA), Safaricom, Procter & Gamble, International Finance Corporation (IFC), Bill and Melinda Gates Foundation, Salvador Caetano, Glovo, Visa, Renaissance Capital, Kenya Airways, Bolt, Coca-Cola, Coca-Cola Beverages Africa, Weetabix, SC Johnson, Alexander Forbes, Prudential Life Assurance, Heritage, and Liberty and The Institute of Chartered Accountants in England and Wales (ICAEW) among others.

He holds a Bachelor of Arts degree in Journalism with a double concentration in Public Relations and Broadcast from United States International University - Africa. He is finalizing his Master of Arts in Communication Studies concentrating in Strategic Corporate Communication from the same institution. Joel enjoys playing touch rugby, golf, watching films and spending time with his family.

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