Social Media Lab (SIMElab)


SIMElab Africa (Social Media Lab Africa) is a Social Media Consumption and Analytics Research Lab housed at USIU-Africa’s Freida Brown Innovation Center. SIMElab Africa offers a research and development environment to USIU-Africa faculty and students, civil society and corporate businesses, and policymakers in Kenya and beyond. SIMELab is jointly funded by USA Embassy in Nairobi and USIU-Africa.

The Objectives of the SIMElab are:

  • To provide annual status on social media consumption in Kenya leading to an annual report
  • To conduct quarterly trainings on social media analytics to academics and private sector in Kenya
  • To develop a monthly data repository on social media consumption in Kenya
  • To disseminate quality and reputable research through journal and conference publications

Integration of the graduate students’ research projects’ supervision function to the SIMElab research agenda

SIMElab also engage masters’ and doctoral students in Communication, Information and Communication Technologies (Computer Science, Information Systems, and Information Technology) programs and Interdisciplinary Research in Social Media Use and Social Media Network Analysis.

Research and Reports

  • View the Kenyan Social Media Landscape 2020 report by clicking here
  • View the Social Media Consumption in Kenya report 2018/19 by clicking here.



SIMElab launches social media consumption in Kenya report



Tel: +254 730 116 821/166

Social Media