On Thursday, March 15, Dr. Rachael Diang’a (Assistant Professor of Film) accompanied by several journalism students, joined film directors, faculty and students for a seminar themed “A Strong Tourism Industry: A strength in development of a vibrant film industry in East Africa” at the Safaricom Michael Joseph Centre in Nairobi.

The event aimed to recruit interested students, lecturers and experts in the film industry, to plan and participate in the Elsa Film Festival, and provide a platform for participants to network and learn from each other. The Elsa Film Festival, which derives its name from the legendary lioness featured in the classic movie - Born Free (1966) - is a flagship project of the WESTLANDS FILM DISTRICT designed to promote film-induced tourism concept in the East African region, expected to take place later this year.

USIU-Africa’s attendance was against the backdrop of the ongoing recruitment of the inaugural class of the Bachelor of Arts in Film Production and Editing, and the Bachelor of Arts in Animation, to be offered by the School of Communication, Cinematic and Creative Arts