USIU-Africa has won a competitive grant to upscale its training in agri-business. Using an inventive model dubbed The Metro-Agribusiness Living Lab, the University will combine experiential agri-business training with action research to determine factors that impact most on youth training. Beginning this month, the 24-month project will target 300 young people from 24 counties in Kenya, and have a strong focus on gender inclusivity, sustainable agri-business and ethical behaviour, given that the majority of those engaged in agriculture are aged between 50 and 65 years, and practice unsustainable subsistence farming.

Funded by the International Development Research Center (IDRC), the project exposes participants to cutting edge agri-business practices, provides business coaching and connects participants to financial sources. The project head Prof. Francis Wambalaba (Professor of Economics) described the program as “…the most comprehensive measure to close loopholes experienced by other entrepreneurial trainings.” He expressed optimism that the project will in addition to impacting 300 youths directly, will also affect an additional 15,000 through network marketing, indirect employment and access to over KES 25 million in business funding.