The Marketing and Communications Department falls under the Division of Institutional Planning and Advancement and is crucial in ensuring that the USIU-Africa brand is consistent across the university.
The office exists to help the institution achieve its core business and is therefore the strategic partner to all academic and administrative units.
Through strategic communications, marketing and public relations activities, the overall functions of the department are;
- To uphold the university’s reputation and promote its values both internally and externally.
- To raise awareness of the university whilst drawing attention to the impact our alumni, faculty, students and staff are making locally and internationally.
While the Marketing and Communications department oversees matters related to brand, staff, faculty, students and alumni also play a role in communicating the USIU-Africa brand through their interactions with the external public who do not have direct interaction with the institution. It is therefore paramount for all members of the USIU-Africa community to work closely with the office of Marketing and Communications to present a unified brand for the progress of the institution.
Administrative responsibilities are handled by the Marketing & Communications Officer as well as assisting in the execution of university marketing and communication activities.
The purpose of USIU-Africa’s corporate brand identity is to set the institution apart from other brands. Guided by the Marketing and Communications department, approval to use the University logo must be sort and procedures stipulated in the brand guidelines adhered to.
All creative, media planning and advertisement buying is managed from the Department of Marketing and Communications. This ensures that the institution presents itself as a unified brand while providing the necessary professional assistance required for the highest impact in achieving the intended goal of the advertisement(s).
Under creative services, both layout/design and photography are captured.
Internal Communications encompasses the effective delivery of information and corporate communications to USIU-Africa faculty, staff and students and its external publics. Specifically, this entails the co-ordination of corporate communications through a range of channels to ensure ease of access, clarity and consistency, as well establishing, maintaining and continually improves a joined up, proactive and effective internal communications process within USIU-Africa.
External Communication aims to facilitate and disseminate information between the university and other members of the public including media, parents/guardians and the general public through various suitable channels such as advertising, press statements, press releases with a mix of both traditional and new media.
- Press Releases (link that leads to our official press releases)
- University Profile (press kit)
- Press Coverage (for updating press cuttings/clips of USIU-Africa)
The Marketing and Communications department is responsible for managing the university’s website content, internal digital communication content as well as social media interaction on the official social media pages.
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Phone: +254-730 116 607
Chief Manager - Marketing and Communications
+254-730 116 562
Principal Marketing & Communications Officer - Internal Communications
+254-730 116 620
Principal Marketing & Communications Officer - External Communications
+254-730 116 679
Senior Digital Marketing Officer
+254-730 116 237
Senior Creative Graphic Designer
+254-730 116 679
Diana Davanji Meso
Marketing & Communications Officer
+254-730 116 607